Procell

My role: Design, animation, video editing
Senior Copywriter: Sari Landau
Creative Director: Jamie Shin
Agency: VaynerMedia


Social

These social paid media ads ran on Linkedin. We had 3 different target audiences and made unique creative for each audiences. The copywriter and I worked with the strategy and media teams to create over 20 pieces of social content weekly, and discover insights to ultimately drive real business results for our client.

Target Audience: Hospitality

How can we streamline the workload for the hospitality industry so their staff is focused on important matters and not changing dead batteries?

 

Target audience: Distributors

How do we get distributors to help their customers?

 

Target Audience: Property Management

Similar to the hospitality cohort but language and content is more general, aimed at work offices and different building management.


E-blast

Procell is a commercial battery—it’s long-lasting. This email blast advertises Procell’s new wireless management system, streamlining time-consuming tasks like battery maintenance.

Target audience: Hospitality, property management