Procell
My role: Design, animation, video editing
Senior Copywriter: Sari Landau
Creative Director: Jamie Shin
Agency: VaynerMedia
Social
These social paid media ads ran on Linkedin. We had 3 different target audiences and made unique creative for each audiences. The copywriter and I worked with the strategy and media teams to create over 20 pieces of social content weekly, and discover insights to ultimately drive real business results for our client.
Target Audience: Hospitality
How can we streamline the workload for the hospitality industry so their staff is focused on important matters and not changing dead batteries?
Target audience: Distributors
How do we get distributors to help their customers?
Target Audience: Property Management
Similar to the hospitality cohort but language and content is more general, aimed at work offices and different building management.
E-blast
Procell is a commercial battery—it’s long-lasting. This email blast advertises Procell’s new wireless management system, streamlining time-consuming tasks like battery maintenance.
Target audience: Hospitality, property management