Cinemagraph which I animated using client-provided key art.
Temptation Island - USA Network
Temptation Island is a reality show about 4 couples at a crossroads in their relationship. Collaborated with the team to create fun GIF-like memes, episodic scene lifts, video tune-in drivers, dynamic and static quote cards, gamified engagement driving content on instagram stories, and giphy stickers.
My role: Design, animation, video editing
Copy: Laura Miller, Cristine Jacquez, Brittany Davis
Creative Direction: Collin Holmes, Brian Chin
Agency: VaynerMedia
Brand Voice DEVELOPMENTAL IMAGERY
As part of developing the social strategy for our client presentations, the team created a brand voice intro slide—I designed and comped together imagery to support it. The client liked this presentation imagery so much they asked for the work files so they could use it internally!
Cast Quote Cards
Supercuts
Collaborated with the lead writer to make these supercuts. The first one highlights the host, Mark, imparting his wisdom to the cast throughout Season 2. The second video is a fun cut of the cast reactions at the Reunion that I edited and sourced the music for.
Created Giphy stickers by rotoscoping video footage of the cast, and created a 3d text quote sticker as well. These stickers were used in instagram stories by our social account, but also by cast members and fans.
An animated quote card highlighting a very spicy moment.
For Season 1, we created a Facebook group called “The Bonfire,” a nod to the bonfire in the show. In this group, fans could discuss the drama and their speculations. We created this graphic as a reminder to keep the group civil.
Customized Fan Content
For S1 and S2 premieres, the copywriters and I collaborated to create customized pieces of content for the fans. I designed both templates and comped together beach and travel imagery, alongside the fan photo in both the postcard and the passport to give a tropical, vacation vibe. Our team then tweeted to excited fans with their own custom graphics, leading them to share, and driving awareness for the show. We created around 30 pieces of digital concierge per season.
